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Avoiding The Go-To Costume

By on October 31, 2013 in Public Relations, Random Ramblings

Happy Halloween Everyone!

As people start scrambling to find the perfect Halloween costume for the weekend, most people will resort to dressing up as their favorite TV show character. Molly Horan from Mashable proves that this could lead to an awkward party of four Walter Whites and instead suggests that people dress up as their favorite character did in a Halloween episode.

Whether you are a third wheel like Ted Mosby on How I Met Your Mother or an honorary Hogwarts Student like Liz Lemon on 30 Rock, Horan’s article shows us how to be creative this Halloween and rock a one of a kind costume.

Read and see more costume ideas here: http://mashable.com/2013/10/30/halloween-costumes-tv-characters/

PR News’ Writing Boot Camp Comes to Chicago on November 21, 2013

By on October 17, 2013 in Communications, PR for Businesses, Public Relations

PR News will host their Writing Boot Camp at the Hyatt Regency in Chicago on November 21, 2013. At this event, attendees will learn various things including how to think and write like a journalist, write concise and focused email subject lines, craft press releases that go beyond the “what, where and when” to “why” and “why now” and much more.

 

Attendees will also be allotted time to network with PR News’ staff members and keynote speakers including Ben Lincoln, writing director of GolinHarris, Katie Durkin the senior vice president of Lead Media and Weber Shandwick and more.

 

For full details on this event or to register, visit PR News’ website here.


Government Communicators Deemed “Non-Essential”

By on October 3, 2013 in Public Relations, Random Ramblings

As of Tuesday October 1st at 12:00 AM the U.S. Government officially entered a partial shutdown for the first time in almost 20 years. As a result of this shutdown, government communicators are now being classified as “non-essential” and will be furloughed, leaving them silent during this shutdown.

This is making the output of PR efforts difficult and could cause communicators to have a tough time returning to quota once the shutdown ends.

“It will be interesting to see how things unfold externally during a crisis without carefully crafted messaging, not to mention there will be no internal communication during this process, so employees will be left in the dark as well,” says PR News writer Caysey Welton.

To read the full article click here.

governement-communciations

How to Correctly Use Social Media When Pitching Journalists

By on September 19, 2013 in Public Relations, Social Media for Business

Social media has become a huge part of today’s world, evolving not only as a way to connect with friends and family but with businesses and now even journalists.Zoe Fox, a writer at Mashable said, “Social media is a blessing and a curse when it comes to pitching journalists.”With this new tool:

Here are Mashable’s editorial team’s top 10 tips on how to professionally pitch via social media:

  1. Twitter can be a great place to reach out

2.Don’t ask a journalist you’re not following to direct message you

3.Facebook is for friends, and friends don’t pitch friends

4.Don’t follow up more than once

5.Don’t contact one journalist to get to his colleague

6.Know the journalist’s beat and the publication’s content before you pitch

7.Don’t ask for an email address that is listed on Twitter

8.Personal email addresses and cellphone numbers are not for pitches

9.A tweet reminder about the Facebook message you sent saying you emailed a pitch is unnecessary

10.Remember tweets are public; don’t mass tweet pitches to several reporters and outlets

For the full article click here: http://mashable.com/2013/09/16/pitch-journalist-social-media/#

6 Ways to Irritate a Journalist or Blogger and Blow Your Chance at Big Time Exposure

By on August 15, 2013 in Media, Public Relations

Journalists and bloggers are constantly receiving pitches from PR pros working to get their clients media coverage. An online mention from a respected journalist or blogger can mean big things for a client, but irritating them and losing the opportunity is extremely easy.

Christine OKelly from Dashburst recently asked a group of journalists and bloggers what people do that drives them crazy when they submit pitches or material and then compiled them into a list for the rest of the PR community to take notes from. Below are the six reasons your pitch will definitely be skipped over: Continue Reading →

New York Times and other Media React to Anthony Weiner’s Latest Scandal: Too Much Bad Press to Run?

By on July 25, 2013 in Media, Newspaper, Public Relations

Mayoral candidate and former congressman Anthony Weiner is once again in the middle of an embarrassing sex scandal. After taking a break from politics and public life to let the last scandal blow over, this second indiscretion could be the nail in the coffin for his public support and career. Matt Wilson’s article on PR Daily about Weiner’s PR woes questions whether the politician is working for the good of the people, or just his ego. Continue Reading →