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5 Ways for PR to get Involved in ‘World Chocolate Day’

By on July 7, 2017 in Advertising, Campaigns, Events, Holidays, Marketing, Paramount Public Relations, Public Relations, Social Media

It seems like there is a world or national day for just about every day now. For example, there’s ‘National French Fry Day,’ ‘National Eggnog Day‘ and ‘National Avocado Day‘ to name just a few. Well today, July 7th is ‘World Chocolate Day.’ Today, the world comes together to celebrate one of the most delicious treats out there. PR Daily posted an article today about how PR and marketing can take part in the celebration.

chocolate

“Worldwide, roughly $101 billion is spent on chocolate each year.

PR and marketing pros taking part in World Chocolate Day are hoping to increase that number—or at least grab consumers’ attention.”

Read the entire article here!

New York Times and other Media React to Anthony Weiner’s Latest Scandal: Too Much Bad Press to Run?

By on July 25, 2013 in Media, Newspaper, Public Relations

Mayoral candidate and former congressman Anthony Weiner is once again in the middle of an embarrassing sex scandal. After taking a break from politics and public life to let the last scandal blow over, this second indiscretion could be the nail in the coffin for his public support and career. Matt Wilson’s article on PR Daily about Weiner’s PR woes questions whether the politician is working for the good of the people, or just his ego. Continue Reading →

Want Your Press Release Picked Up? Always Follow These Six Guidelines

By on June 27, 2013 in PR for Businesses, Public Relations

photo credit: ragemonthly.com

In public relations, a single error can make or break whether or not your press release will be picked up by an editor. Mickie Kennedy of PR Daily provides six essential tips to keep in mind when writing a press release, specifically following the Associated Press grammatical guidelines:

1. Set your objective in the introduction. Set your goal at the beginning of the release. If a journalist reads the first line or two of your release and doesn’t find the objective, he’ll toss your release and move on to the next one. Continue Reading →