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Using Storytelling as an Effective Mode of Business Communication

By on November 21, 2013 in Communications, PR for Businesses, Public Relations

Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another.  Highlights include:

  • Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
  • Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
  • Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.

Read the full article here: http://www.commcoreconsulting.com/nm/anmviewer.asp?a=483&z=3

Avoiding The Go-To Costume

By on October 31, 2013 in Public Relations, Random Ramblings

Happy Halloween Everyone!

As people start scrambling to find the perfect Halloween costume for the weekend, most people will resort to dressing up as their favorite TV show character. Molly Horan from Mashable proves that this could lead to an awkward party of four Walter Whites and instead suggests that people dress up as their favorite character did in a Halloween episode.

Whether you are a third wheel like Ted Mosby on How I Met Your Mother or an honorary Hogwarts Student like Liz Lemon on 30 Rock, Horan’s article shows us how to be creative this Halloween and rock a one of a kind costume.

Read and see more costume ideas here: http://mashable.com/2013/10/30/halloween-costumes-tv-characters/

PR News’ Writing Boot Camp Comes to Chicago on November 21, 2013

By on October 17, 2013 in Communications, PR for Businesses, Public Relations

PR News will host their Writing Boot Camp at the Hyatt Regency in Chicago on November 21, 2013. At this event, attendees will learn various things including how to think and write like a journalist, write concise and focused email subject lines, craft press releases that go beyond the “what, where and when” to “why” and “why now” and much more.

 

Attendees will also be allotted time to network with PR News’ staff members and keynote speakers including Ben Lincoln, writing director of GolinHarris, Katie Durkin the senior vice president of Lead Media and Weber Shandwick and more.

 

For full details on this event or to register, visit PR News’ website here.


Government Communicators Deemed “Non-Essential”

By on October 3, 2013 in Public Relations, Random Ramblings

As of Tuesday October 1st at 12:00 AM the U.S. Government officially entered a partial shutdown for the first time in almost 20 years. As a result of this shutdown, government communicators are now being classified as “non-essential” and will be furloughed, leaving them silent during this shutdown.

This is making the output of PR efforts difficult and could cause communicators to have a tough time returning to quota once the shutdown ends.

“It will be interesting to see how things unfold externally during a crisis without carefully crafted messaging, not to mention there will be no internal communication during this process, so employees will be left in the dark as well,” says PR News writer Caysey Welton.

To read the full article click here.

governement-communciations

"Who is Running this Magazine?" Rolling Stone’s PR Nightmare

By on July 18, 2013 in Media, Public Relations

After Rolling Stone magazine released its August cover featuring Boston bombing suspect Dzhokhar Tsarnaev, the legendary magazine was met with a storm of backlash. Retailers are boycotting the issue and musicians are expressing their distaste, while social media is overflowing with outcry.

The cover of Rolling Stone magazine has long been a determining factor if a musician has achieved pop icon status. Alongside its commentary of the music industry, the magazine also has a tradition of serious reporting on the current cultural landscape. However, it isn’t an article about Dzhokhar Tsarnaev’s descent into radical Islam that is offending people, its Tsarnaev’s rock star looking cover photo. Continue Reading →