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Uber vs. Lyft

We’ve all been there. You get in your car and drive to meet up with your friends for a drink or two. You tell yourself that you will have AT MOST two drinks and that you will be totally fine to drive home. But as the night goes on you’re having so much fun talking and laughing with your friends that two drinks turns into three and then four and then you know that there is absolutely no way that you can operate a moving vehicle. There are no cabs in your area and you have work at 8:00 am so you really can’t stay the night. This is probably the predicament that Garrett Camp had in mind when he founded Uber.

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Garrett Camp founded Uber in San Francisco in 2009. I’m sure we have all heard of and probably used Uber, but in case you haven’t, Uber is a transportation company connected to a smartphone app. The cars come to you and drop you off at your destination and then at the end of your trip you are automatically billed through your credit card that is linked to the app.

Since 2009, Uber has been immensely successful bringing in approximately 6.5 billion dollars. Just a few years later, Logan Green and John Zimmer decided to join the market and founded Lyft. While the companies have the same basic foundation, they do have their differences. Uber is no stranger to controversy. Throughout the years, there have been various incidents of sexual harassment and just recently the CEO stepped down.

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However, despite its many setbacks, it seems that Uber is still on top. Recent statistics prove that Uber’s numbers are still dramatically higher that Lyft’s. Will Lyft take over or will it always be stuck in the shadow of Uber?

Using Storytelling as an Effective Mode of Business Communication

Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another.  Highlights include:

  • Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
  • Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
  • Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.

Read the full article here: http://www.commcoreconsulting.com/nm/anmviewer.asp?a=483&z=3

Beckett Simonon’s New Goodyear Welted Collection

Paramount Public Relations, Inc. has been assisting with the launch of Beckett Simonon’s new Goodyear Welted collection, which contains beautiful, high-quality men’s shoes for under $139. Beckett Simonon is a a leading online retailer of men’s footwear that sells high-end footwear, including their new Goodyear Welted collection, at an amazingly affordable price. What is Goodyear Welt? A type of shoe construction that is the gold standard for American, high quality shoes. However, most Goodyear Welted shoes these days are well over $300 and not in the budget for many men.

But Beckett Simonon footwear is styled for a “new breed of gentlemen” that want to look dapper but are also price conscious.

Thanks to Beckett Simonon’s direct-to-consumer business model, Beckett Simonon is able to offer their shoes at an affordable price without sacrificing quality. Instead, Beckett Simonon is taking the extra money needed to go through retailers and putting it right back in the customer’s pocket. Plus, free shipping!

Pretty awesome we’d say!

For more information, visit www.beckettsimonon.com!

BECKETT SIMONON LAUNCHES ITS NEW GOODYEAR WELTED COLLECTION

Online-Only Men’s Footwear Retailer Offers High End Product Collection at an Affordable Price

Beckett Simonon, a leading online retailer of men’s footwear, announces the launch of their new Goodyear Welted collection, which is available for under $139 thanks to the company’s unique direct-to-consumer business model. Styled for a “new breed of gentleman,” Beckett Simonon is ideal for American men who want to look dapper but are also price conscious.

As the American gold-standard in quality shoe construction, Goodyear Welt construction* is most commonly found in expensive shoe brands that typically cost more than $300, however, since Beckett Simonon bypasses all “middleman” retailer costs and ships all their products directly to consumers free of charge, they are able to offer their Goodyear Welted collection at an affordable price without sacrificing quality.

“We see a huge gap in the men’s footwear market. It’s outrageous that well-made leather shoes retail above $300. We operate without the complex layers of big businesses (no middlemen, no distributors, no expensive physical stores, etc.) so we can offer the same quality products for a much more affordable price,” says Andres Niño, CEO and co-founder of Beckett Simonon. “By selling directly to consumers we bypass the traditional retail markup, around 2.5X, so we are technically selling to consumers at wholesale prices.”

Highlights of the Goodyear Welted collection include:

 

“Beckett Simonon is a great alternative for guys who want to look dapper but are also price conscious.  Good style doesn’t end with a nice suit or well-fitted clothes, there are also shoes, but very few guys can afford to spend $300+ on a pair of fine shoes,” says Nicholas Hurtado, lead designer and co-founder.

Beckett Simonon is the only online footwear company to sell Goodyear Welted construction shoes under $139, setting them apart from competitors with equivalent craftsmanship and materials but retailing above $300.

*ABOUT GOODYEAR WELT CONSTRUCTION

As the American gold-standard in quality shoe construction, Goodyear Welt construction holds together the sole, insole and upper sole with one thick stitch and a leather welt. Between the insole and outsole is a cork layer that creates a custom-like footbed, which makes the shoe breathable and flexible.

ABOUT BECKETT SIMONON

Beckett Simonon is a leading online retailer of affordable men’s footwear. Launched in 2012 by Co-founders Andres Niño and Nicholas Hurtado, Beckett Simonon is a direct-to-consumer value-oriented brand that sells shoes to a new breed of gentlemen who want to look good but are price conscious. Beckett Simonon’s newest Goodyear Welted collection utilizes the gold standard for high-quality shoe construction while being sold at an affordable price. For more information, please visit http://www.beckettsimonon.com/.

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