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Is Kik Replacing Snapchat?

Social media comes in many different shapes and sizes. From Facebook to Snapchat to Pinterest to Kik, there are a variety of ways for us to stay in touch with our friends and favorite celebrities every day. Facebook, Snapchat, and Pinterest are widely known by many, but what is Kik?

I’m sure many of us have heard the phrase, “You got a kik?” but what is it really. Kik Messenger is an instant messaging mobile app available for Android, iPhones and Windows Phone operating systems. Through Wi-Fi, you can send and receive messages, videos, sketches and other content with any of your friends that have the app and register a username. Sounds a little bit like Snapchat with similar capabilities and a focus on anonymity. Kik made its debut in 2010, but why did it get lost in the shadow of Snapchat?

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Ad Week recently published an article about Dunkin’ Donuts’ interesting marketing move involving Kik. On National Donut Day this year, Dunkin’ Donuts will create and sponsor the first branded face filter on Kik. This face filter will be in addition to the filter they will be creating for Snapchat. While Snapchat face filters have become increasingly popular in recent years, this is the first time a major corporation will be paying for a filter on Kik.

dunkin

Dunkin’ Donuts could be onto something here. Kik is making its first major comeback in the always evolving world of social media. Will other major corporations follow in Dunkin’ Donuts’ footsteps and create and sponsor face filters for Kik? Or is this going to prove to be a complete waste of money for the coffee and donut company America runs on?

Make sure to grab a donut for National Donut Day!

For more reading, visit Ad Week.

 

Crisis Lessons Learned from Samsung’s Public Relations Disaster

Throughout the past few months there has been tremendous backlash against the Samsung brand due to the new Samsung Note 7 batteries exploding. Customers have been infuriated and airlines are even implementing rules against passengers taking these phones on board flights due to a fire risk. Tensions are high and Samsung has been feeling it, but they have yet to take the necessary steps to maintain complete transparency with the public and keep their stakeholders updated.

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When facing a crisis it is important that the company assumes complete transparency with its consumers in order to maintain a good relationship through the tough times. There are several important steps which Samsung has failed to perform, and in result, is turning a crisis into a mega-crisis. According to an article from PR News, there are certain precautionary steps that must be taken by a company to resolve a crisis effectively:

  1. Be Prepared

A crisis can happen to any company, it is never expected but it is always important to be prepared. Your company should take time to identify the possible crises that could occur and come up with an action plan for each possible crisis.

  1. Establish the Facts, Apologize and Take Action

It is important to be honest about the facts of the issue right away. Holding anything back will cloud the stakeholders’ thoughts and judgements about your company. An apology should be voiced immediately to the public on behalf of your organization by the appointed spokesperson, then action to resolve the crisis should be taken right away.

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  1. Appoint the Right Spokesperson

The face of a brand determines the public’s views and opinions of that company, especially in the midst of a crisis. It is detrimental that the right spokesperson is appointed to help with crisis management in order to diminish the effects of the crisis. However, the person who is leading the actions and response to the actual crisis should not be the appointed spokesperson who communicates with the media. The two jobs should be separate to ensure proper coverage of both.

  1. Listen and Monitor What People Are Saying

Having a social media monitoring application is extremely important in order to know what the public is saying at the time of the crisis and what their opinions are. The monitoring also allows the company to respond to the public through social media which is beneficial for maintaining transparency.

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  1. Keep Communicating and Be Proactive

Along with the Social Media monitoring there needs to be constant communication with all stakeholders and the public. There is nothing worse than making vague statements, having the truth come out and your company getting stamped a liar. Constant communication across all platforms will help to keep the relationship and trust between the brand and consumers. Once the crisis has died down, it is important to maintain consistent communication with the public by updating them with business successes and other positive news in the company.

  1. Learn From Mistakes

As detrimental as the crisis may be to the company it is important to view it as a learning experience. The crisis will die down eventually and at that point the company and its stakeholders should talk about what worked and didn’t when dealing with the crisis to use it to better plan for any future crises that may occur.

Read more at: http://www.prnewsonline.com/samsung-maher

 

Zuckerburg to Donate 99% of Facebook Stock

Zuckerburg Blog

For Silicon Valley’s newest generation of billionaires, the biggest trend in innovation is actually something old – giving back. As someone who is no stranger to innovation, Facebook’s Mark Zuckerburg is at the forefront of the movement. The 31 year old with a net worth of $37.5 billion announced on Tuesday that he and his wife, Dr. Priscilla Chan, will donate 99 percent of their Facebook stock shares throughout the course of their lives. The stocks are currently worth more than $45 billion and will be donated to charitable causes still to be announced, or even still to be created.

According to a recent New York Times article, Zuckerberg’s charitable plans are the latest indication of a growing interest in philanthropy among Silicon Valley’s young billionaires, who unlike previous generations of business tycoons, appear eager to spread their wealth while they are still young.

Zuckerburg and Chan have a new baby girl, Max, who was born just last week. The couple says the pledge to donate the stocks is all about making the world a better place for her generation and those to follow. Publishing an open letter to her, they explain the better life they wish for her to have. The letter explains that they are making the donation because they wish to help advance human potential, promote equality and help create technology to foster change for the future.

“Today your mother and I are committing to spend our lives doing our small part to help solve these challenges,” writes Zuckerburg. “I will continue to serve as Facebook’s CEO for many, many years to come, but these issues are too important to wait until you or we are older to begin this work.”

Many industry leaders are showing support for the donation and aim for change including one of Zuckerburg’s childhood heroes and the wealthiest man in the world, Bill Gates. Mr. Gates and his wife congratulated his efforts releasing a statement.

“The example you’re setting today is an inspiration to us and the world,” they said. “We can be confident of this: Max and every child born today will grow up in a world that is better than the one we know now. As you say, ‘Seeds planted now will grow.’ Your work will bear fruit for many decades to come.”

Zuckerburg believes that by creating and building new, innovative technology will help drive changes to improve education worldwide. The improved technology would then increase literacy rates and decrease poverty levels in these areas.

To learn more read the full New York Times story here: http://www.nytimes.com/2015/12/02/technology/mark-zuckerberg-facebook-charity.html?_r=0

Oct. 21, 2015: Brands That Leveraged #BacktotheFutureDay

BttF Day Blog

Last Wednesday marked the day Marty McFly went to the future in the 1980’s movie, “Back to the Future,” and brands didn’t skip a beat aligning themselves with the cult classic. Fortune took an in-depth look at how brands like Nike, Toyota and Pepsi  leveraged the day with ads connecting them to the film, while Ford and Universal created mock ads for a Flux Capacitor and Hoverboard. Lyft even added an element to their ride-sharing app called “McFly Mode.” Great Scott!

Here’s how each of these companies used Back to the Future Day to promote their brand:

  • Nike: When Marty McFly arrives in 2015 in the film, he puts on a pair if Nike sneakers that can lace themselves. Starting in January 2015 Tinker Hatfield, the original creator of the concept, said the Nike team was planning to release self-lacing shoes at some point in the year. The concept was again teased to the world this past Tuesday via a tweet. As of now, we still wait for the futuristic sneaker to become a reality.
  • Toyota: Not only does the car in the film travel through time, it is also fueled by garbage. The car company used the date to promote its new hydrogen fuel car, the Mirai, by including actors Michael J. Fox and Christopher Lloyd in the debut commercial.
  • Pepsi: The drink of choice for Michael J. Fox’s character in the film, Pepsi released limited edition bottles of the soda that were sold on Amazon. However, they may have been a little too limited. Many fans hoping to get a bottle of the Back to the Future Pepsi took to Twitter to express their disappointment.
  • Ford: In honor of Back to the Future Day, Ford created a dummy version of a flux capacitor – the essential part for time travelling in the film. The Y-shaped generator powered by a getting struck by a bolt of lightning bolt or nuclear fuel was released in a mock ad and advertised to sell at a fictional $1.21 million.
  • Universal: Unfortunately not a real product, but Universal released a mock ad for a hoverboard like the sweet ride available in Back to the Future’s version of 2015. Check out the ad here to see how Universal envisions hoverboards in 2015.
  • Lyft: The on-demand ride sharing company offered free rides for up to 15 minutes around New York City in a DeLorean, the type of car used in the film. Users simply had to press the “McFly Mode” button in the Lyft app and the DeLorean ride would arrive minutes later.

Whether a devoted fan who has waited decades for this day or just someone who wanted to take part in the Back to the Future Day festivities, brands successfully engaged audiences through strategically impactful advertising.

For more on how brands utilized the date for product placement read the full Fortune article here: http://fortune.com/2015/10/21/back-future-day-brands-twitter/

 

Twitter Chat: A Different Avenue to Engage Your Audience

Twitter Chat

Twitter is famous – or infamous—for only allowing its users 140 characters to relay their message. So, why is it that this social media outlet is generally considered the best platform to capture brands’ audiences? The answer lies in Twitter chats, a discussion about an arranged topic. The short messages make it easy for participants to stay involved and interested. The chats create a comfortable atmosphere to connect with a brand, event or product. It can also build advocacy, loyalty and community with participants. Once a topic is chosen that will appeal to followers and future followers, what’s next? Twitter chats can work, but it takes a lot of effort beforehand.

Here are our favorite tips from PR Daily on how to host a successful Twitter chat:

  1. Invite Influential Users

If this is your first time throwing a digital party, it’s best to engage a few well-known tweeters who are experts on your topic. Find and invite some users with big followings who will bring their audience along to your chat and add a respected voice to your topic. Imagine the amount of knowledge available during an effective chat with a number of tweeters who can access real-time, expert advice with the click of a few keys.

  1. Hashtag it

So you have your topic and your special guests.  Now you need a hashtag so your audience can follow along and respond. The hashtag is important so your audience can find the conversation and use it to chime in when they have something of value to add. We’re not sure if you’ve noticed, but there’s quite a bit of activity on Twitter; let’s call it noise. Using a consistent and easy hashtag mean people will notice there’s an organized discussion happening that’s also easy to track.

  1. Go With the Flow, But Have a Plan

Twitter chats are fun, but ensure that you:

  • Promote it.
  • Keep the conversation going
  • Give guests equal time.
  • Don’t ignore your followers
  • Document it

To check out the rest of PR Daily’s tips visit: http://prdaily.com/socialmedia/Articles/19311.aspx.

Taking Control of Your Personal Brand

personal-branding
Building a personal brand, or the practice of people marketing themselves and their careers, has become an important tool in becoming more successful in the age of technology. Due to the quick spread of social media, online profiles have become some of the most effective resources to enhance your career and personal brand, as well as build boundaries between your professional and private life.

Here are our four favorite tips from Forbes on how to control your personal brand on social media in an authentic way:

  1. Embrace your story: Get used to sharing how you landed your dream job, the mistakes you made or where you went to college with others because it will ultimately help you make relationships and market yourself to influencers. Make sure you’re the primary force in telling your story to the rest of the world.
  2. Reach out: Some people go too far in trying to keep their privacy and reputation from being damaged on social media by shrinking their digital presence. When doing this, a digital search of their name means nothing. Be your own advocate and don’t be afraid to market yourself based on who you are, what you do and what you stand for.
  3. Make an impression: Your picture and profile content heavily influence a first impression. Make your profile true to you but remember to always stay professional. Sharing and publishing ideas that can help other people get a better understanding of who you are and what you’re passionate about can also help make lasting impressions on future employers or clients.
  4. Know your limits: When it comes to building a personal brand, the challenge is to portray yourself in the best light as well as being authentic to who you are. Know when posting pictures from last night is a good or bad decision. Understand the boundaries of your personal and professional life by thinking “would I want to explain this to my boss?” before you post it. Everything on social media can be seen by employers so if you are questioning whether or not you should post the picture – don’t do it!

Snapchat: Sharing Stories Between Strangers Around the World

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Snapchat, an app that hosts 10 second long user pictures/videos and aggregates content into live stories with a 24-hour shelf life, has grown into a mobile-first visual-based company with 100 million daily active users, 65% of them uploading at least one snap a day.

Over the past few months, Snapchat has increased its viewer base by targeting users based on their location. Users get a look into other people’s daily lives ─ music festivals, sporting events and reactions to breaking news. Snapchat recently made it easier to view content when they launched a Tap to View feature where users only tap their screens to view snaps rather than holding down their screen to view.

As a way to diversify content and broaden their reach, Snapchat launched City Life in April 2015 as a feature that collects moments from various cities. In the span of 24-hours, moments are picked and strung together to show what everyday life is like in that city. Users that select their photos or videos to be included in their city’s story become part of geo-tagged content that Snapchat’s team chooses to display.

The City Life feature can inspire people to consider those cities as future travel destinations by promoting the city and various attractions in the area. To date, Snapchat has featured users’ snaps from over fifty cities in thirty countries including Brazil, Singapore, South Africa and the United States.

Snapchat’s travel features help the world see how users’ are communicating and living their lives. The 10 second moments connect users by allowing them to look into other’s lives and share in their unique experiences, if only briefly. As an outlet for displaying global experiences, Snapchat can be a tool for travel brands to effectively convey travelers to visit their cities, musical festivals and restaurants by wanting to share in locals’ experiences. Using Snapchat’s excessive outreach, users can easily connect to others and see how people like them around the world are living.

How to Make the Most of LinkedIn

LinkedIn is one of the most valuable resources for working professionals, but few users understand every feature the site has to offer. Sylvan Lane shares “8 Tips and Tricks for LinkedIn Power Users” on Mashable and here are our top 3:

1. Set up anonymous profile viewing

Though Lane admits “it’s natural to want to delve a little deeper into someone’s professional past,” LinkedIn automatically notifies users when their profile is viewed. By changing profile settings to anonymous, one can search the LinkedIn network without the fear of appearing creepy.

2. Ask connections to leave you recommendations

The point of making connections on LinkedIn is so friends and colleagues can bolster your professional profile. While it might be awkward to ask for these endorsements, “these recommendations add immediate credibility and depth to your experience,” Lane notes. LinkedIn connections are mutually beneficial relationships, so don’t forget to recommend others as well.

3. Save job searches and receive email alerts

One of LinkedIn’s most helpful resources is its job search tool. Don’t have time to sift through lengthy job postings? Save searches and opt to receive email alerts daily, weekly or monthly. This is the perfect way to make LinkedIn “work for you, as you look for work yourself,” Lane concludes. Your dream job could be hiding in your inbox disguised as an email from LinkedIn!

Get more tips and tricks to step up your LinkedIn game here: http://mashable.com/2014/08/07/linkedin-tips-and-tricks/

Ignite Your Content with Social Media

Image: Mashable, Will Fenstermaker

Image: Mashable, Will Fenstermaker

The most important aspect in PR is staying relevant with the content. Social media is one of the most effective channels to spread the content. In today’s digital day and age most people access news through their cellular devices or the internet. It’s important to incorporate digital technology when creating content. Content is important because it’s a means to create consumer engagement through storytelling. Content is also what ultimately drives leads and sales. You need to put thought and structure behind the content you create.

Angie Pascale from Clickz illustrates 7 tips on how you can create strong content for social media:

 

  1. Know Your Audience: It’s important to get a good understanding of your audience. Analyze you consumer demographic, interests, needs, mindsets, and behaviors. You can also do industry research, focus groups, and brand surveys using social monitoring software and Facebook Custom Audience
  2. Provide Value: Your content should highlight long-term awareness and brand recall. Your brand should be with the consumer at every step till final purchase.
  3. Expand Your Conversation: Shift focus from the importance of the brand to what your brand can do for consumers. You can broaden conversation by creating content pillars that represent the brand’s core environment and its application.
  4. Look Beyond Facebook and Twitter: Create content through owned, earned, and paid methods across a variety of channels rather than just facebook or twitter
  5. Know Your Dimensions: Focus on understanding the various dimension of each channel for spreading your content and how accessible you make it.
  6. Don’t Ignore the SEO Impact: It is equally important to enhance the ranking of your content. There are several key factors to take into consideration such as lead traffic and how to generate links
  7. Measure Success: Before you begin writing your content determine the objective and metrics you will use to measure performance such as awareness, consumption, engagement, actions, and SEO impact

To read the Original Article, click here: http://www.clickz.com/clickz/column/2332197/7-tips-for-managing-and-maximizing-content-in-social-media