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The SEO Role PR Pros Play

PR-SEO-Puzzle A recent Cision article by Kevin Bailey stressed the importance of SEO in today’s branding world–in particular, hard links. For PR professionals, securing fantastic media placements for clients also means securing the “hard link” that comes with it.

According to Bailey, “PR pros have a huge leg up in terms of earning the hard links. They have the ability to reach top media outlets and get content assets covered—content assets that are more about solving a large problem in a given industry than they are about touting a brand and its products.”

Read more here: http://blog.us.cision.com/2014/03/why-pr-pros-will-now-dominate-seo/?utm_campaign=WR%203.21.14.html&utm_medium=email&utm_source=Eloqua

 

9 Powerful Words For A Successful Presentation

Source: freevector.com

Source: freevector.com

Public speaking today is more a necessity rather than a skill. But most find this task rather daunting. As communications professionals, we are expected to have spectacular skills in delivering speeches and presentations.  We spend hours practicing or taking lessons. All you really need are these nine simple words to build a strong foundation for an effective presentation:

Have a conversation. Keep it simple. Know your stuff.

Strong eye contact and body language are basic requirements. But what really makes an effective presentation is staying upbeat and engaging your audience in a conversation.

Mike Neumeier from Public Relations Society of America demonstrates how we can be effective in our delivery as PR professionals.

Click here to read the blog post: http://comprehension.prsa.org/?p=5808

Ignite Your Content with Social Media

Image: Mashable, Will Fenstermaker

Image: Mashable, Will Fenstermaker

The most important aspect in PR is staying relevant with the content. Social media is one of the most effective channels to spread the content. In today’s digital day and age most people access news through their cellular devices or the internet. It’s important to incorporate digital technology when creating content. Content is important because it’s a means to create consumer engagement through storytelling. Content is also what ultimately drives leads and sales. You need to put thought and structure behind the content you create.

Angie Pascale from Clickz illustrates 7 tips on how you can create strong content for social media:

 

  1. Know Your Audience: It’s important to get a good understanding of your audience. Analyze you consumer demographic, interests, needs, mindsets, and behaviors. You can also do industry research, focus groups, and brand surveys using social monitoring software and Facebook Custom Audience
  2. Provide Value: Your content should highlight long-term awareness and brand recall. Your brand should be with the consumer at every step till final purchase.
  3. Expand Your Conversation: Shift focus from the importance of the brand to what your brand can do for consumers. You can broaden conversation by creating content pillars that represent the brand’s core environment and its application.
  4. Look Beyond Facebook and Twitter: Create content through owned, earned, and paid methods across a variety of channels rather than just facebook or twitter
  5. Know Your Dimensions: Focus on understanding the various dimension of each channel for spreading your content and how accessible you make it.
  6. Don’t Ignore the SEO Impact: It is equally important to enhance the ranking of your content. There are several key factors to take into consideration such as lead traffic and how to generate links
  7. Measure Success: Before you begin writing your content determine the objective and metrics you will use to measure performance such as awareness, consumption, engagement, actions, and SEO impact

To read the Original Article, click here: http://www.clickz.com/clickz/column/2332197/7-tips-for-managing-and-maximizing-content-in-social-media

Find Your Own PR Niche

Source: Mashable

Source: Mashable

 

 

 

 

 

 

 

 

 

With graduation just months away for most college seniors, now is a great time to begin your final career preparations. If you’re looking to land your first job in the public relations industry, begin your job search by identifying your desired niche. Look into specific areas you know you want to work in or industries or fields that best reflect your professional skill set and personality.

Alex Honeysett from The Daily Muse illustrates a step-by-step process on how you can be more effective in your PR career if you develop your niche

http://www.themuse.com/advice/pro-tips-for-finding-your-pr-specialty

Using Storytelling as an Effective Mode of Business Communication

Here is a great article by CommCore Observer that explains why storytelling is the best way a business can communicate with one another.  Highlights include:

  • Storytelling should be focused on the specific target audience. Many stories can be adapted and targeted to reach multiple audiences.
  • Message Development, aka Story-Mining, requires a disciplined process that starts with a strong data or factual base and is supported by business-relevant anecdotes, examples and “visual” proofs that stick.
  • Once you develop the story, learn how to tell it in an authentic, personal manner for both in person presentation and digital and social media engagement.

Read the full article here: http://www.commcoreconsulting.com/nm/anmviewer.asp?a=483&z=3

PR News’ Writing Boot Camp Comes to Chicago on November 21, 2013

PR News will host their Writing Boot Camp at the Hyatt Regency in Chicago on November 21, 2013. At this event, attendees will learn various things including how to think and write like a journalist, write concise and focused email subject lines, craft press releases that go beyond the “what, where and when” to “why” and “why now” and much more.

 

Attendees will also be allotted time to network with PR News’ staff members and keynote speakers including Ben Lincoln, writing director of GolinHarris, Katie Durkin the senior vice president of Lead Media and Weber Shandwick and more.

 

For full details on this event or to register, visit PR News’ website here.


Top 10 Apps That Help Manage Projects, Handle Workflow and Facilitate Communication Outside the Office

In a recent article by IMedia, Don Knox of CompareNetworks, Inc. points out 10 must-have apps to help manage projects, workflow and communication outside the office. From accessing documents from your work computer to virtual web meetings, here are 10 helpful apps for the worker-bee:

  1. Asana: Helps organize daily tasks and team collaborations for up to 15 users
  2. Dropbox: Dropbox is a cloud-based document storage app where you can access documents from anywhere you have internet connectivity
  3. CardMunch: Easily converts your business card collection into a virtual address book and easily allows you to add these contacts on LinkedIn
  4. Evernote: This app allows you to accumulate your notes, emails, photos, web content and other media files into a digital filling cabinet that can be accessed from cellphones, tablets and computers
  5. Fuze Meeting: Provides a near flawless web meeting and video conferencing capabilities to keep in touch with clients, business partners and co-workers
  6. MacDropAny: Allows MacBook users to synchronize their folders on their computer with Google Drive, Microsoft SkyDrive and Dropbox
  7. Fast Analytics for Google: This app allows you to manage your analytics with a faster and cleaner dashboard and is user friendly
  8. Google Analytics: Like Fast Analytics, Google Analytics provides the same features but is not available in IOS and requires a Gmail email address
  9. Trendslide: A mobile dashboard that collects all your website analytics for you: Google Analytics, Google Adwords, appFigures, Facebook, Twitter, Google Analytics eCommerce, Shopify, Salesforce, etc.
  10. Zite: Allows you to easily manage all your favorite articles and news feeds in the form of a digital newspaper

For the full article visit: http://www.imediaconnection.com/content/34766.asp

5 Smart Social PR Campaigns to Learn From – Mashable.com

Social media can be a great tool for brands trying to strengthen their image and grow their customer base.  Facebook pages and Twitter feeds can be effective, but innovation is what really sets one apart from the clutter. Mashable.com came out with a list of the Top 5 Smart Social PR Campaigns to Learn From that created real results for their clients.

  1. Rayovac—Early February brought record-setting snowstorms across the United States, which meant that millions of Americans would not be able to go into work and would likely be spending more time online at home. Rayovac, a battery company, took advantage of the increased online audience by starting the Twitter hashtag  “#snowballs”. Rayovac_Battery began throwing virtual snowballs at its followers, encouraging them to temporarily change their profile picture to a Rayovac widget and throw #snowballs at friends and family. The campaign was very successful, as @Rayovac_Battery followers increased by 30% and #rayovac became a top ten trending topic worldwide.
  2. Healthy Choice— To reach the large number of target Healthy Choice consumers engaged in social media, Healthy Choice created a progressive coupon on its facebook page. As more people “liked” the page, the discount on the coupon continued to increase, beginning at $.75 off and eventually reaching buy one get one free. In the two-week campaign, Health Choice grew its fan base from 6,800 to 60,000 and distributed more than 50,000 coupons.
  3. Breeders’ Cup—To increase falling interest in horse racing, the Breeders’ Cup PR team created a twitter handle for Zenyatta, an undefeated female horse who was known for thrilling come-from-behind wins, and a Breeders’ Cup YouTube channel featuring racing footage and fan videos. @Zenyatta tweeted her thoughts, race information and exclusive updates, gathering more than 1,300 followers within one month. 1,000 YouTube users subscribed to the Breeders’ Cup channel for a total of more than one million video views.
  4. BALSMAS Grand Resort Hotel—This hotel in New Hampshire wanted to move away from traditional advertising and instead have its story told through social media by a real resort guest. Through social media, the “InnBedded Resorter” campaign searched for a lucky person who would live at the 8,000 acre resort for 8 weeks and share his/her experiences through numerous social media channels. The first winner stayed at the hotel for July and August 2010 and the BALSMAS saw a 20% increase in booking that August as well as doubled website traffic.
  5. KFC Scholarship—Each year, KFC gives out 75 scholarships through the Colonel’s Scholars Program, but in order to differentiate its scholarship competition from the millions of essay contests available to students, KFC decided to award the $20,000 scholarship to a Twitter user with the most convincing tweet.  The campaign generated more than 1,000 media placements and tens of millions of impressions. More than 2,800 applicants tweeted for the scholarship via the hashtag #KFCScholar. The winning tweet belonged to Amanda Russell who won for her tweet, “Hey Colonel! Your scholarship’s the secret ingredient missing from my recipe for success! Got the grades, drive, just need cash!”

http://mashable.com/2011/03/08/social-pr-campaigns/