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Heinz is Taking a Special Interest in Chicagoans

America’s favorite ketchup company may have its feelings hurt over Chicagoans refusing to put the delicious condiment on their hot dogs. Whether you’re from Chicago or not, it’s no secret that according to Chicagoans ketchup just doesn’t belong on hot dogs. We love our all beef dog on a poppy seed bun with all the fixens of chopped white onions, pickled sport peppers, one large pickle spear, dash of celery salt, sweet pickle relish, tomato slices and mustard. Ketchup? No, thank you.

chicago dog

Heinz thinks it may have a more inclusive solution to incorporate a tomato based condiment for Chicago dogs. It is being very careful not to refer to this sauce as ketchup, but rather “Chicago Dog Sauce.” In honor of National Hot Dog Day, one of the many days dedicated to delicious food that the world has adopted within the past years (see post here about World Chocolate Day), Heinz went to Chicago hot dog shops and provided them with the new Chicago Dog Sauce. The locals’ reactions were positive until they found out what was really in the Chicago Dog Sauce. Watch the ad below to see how Heinz’s Chicago Dog Sauce experiment really went.

5 Ways for PR to get Involved in ‘World Chocolate Day’

It seems like there is a world or national day for just about every day now. For example, there’s ‘National French Fry Day,’ ‘National Eggnog Day‘ and ‘National Avocado Day‘ to name just a few. Well today, July 7th is ‘World Chocolate Day.’ Today, the world comes together to celebrate one of the most delicious treats out there. PR Daily posted an article today about how PR and marketing can take part in the celebration.

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“Worldwide, roughly $101 billion is spent on chocolate each year.

PR and marketing pros taking part in World Chocolate Day are hoping to increase that number—or at least grab consumers’ attention.”

Read the entire article here!

4 Professional Athletes with Excellent Branding

With talent comes fame and with fame comes criticism. Along with our favorite singers and actors are those men and women who play for our favorite sports teams. While many children look up to these talented individuals, they do have their flaws. Think Lamar Odom, Ray Rice, Aaron Hernandez, Tiger Woods… the list goes on. The media tends to focus on the athletes with the bad reputations rather than highlight those that are using their fame to make a positive impact. Here’s a list of four professional athletes with great branding.

  1. Jordan Spieth– While his talent has been compared to Tiger Woods, they are very different off the golf course. At just 23 years old, Spieth has already had 10 PGA Tour wins, became the face of Under Armour’s golf attire and launched his own line of golf shoes. Spieth created The Jordan Spieth Family Foundation in 2013. With his younger, special needs sister as inspiration, the foundation increases awareness and provides financial assistance for those children with special needs, military families, and youth golf.

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2. Martellus Bennett– While he is known as a professional football player, Martellus Bennett claims he doesn’t really view himself as a football player. Rather, he is a creative and an entrepreneur. Known for his funny personality, what people might not know about Bennett is that he founded his own multimedia production company, The Imagination Agency. At his company, he has written children’s books and created educational mobile games and toys. He says that he was inspired by his young daughter and wanted to create books with lead characters with features similar to her.

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3. JJ Watt– Fellow football player, JJ Watt, has a passion for giving. Shortly after signing his contract with the Texans, Watt bought his mom a brand new car. In 2010, Watt launched the Justin J. Watt Foundation. His foundation’s mission is to provide middle school-aged children with the opportunities to get involved in athletics. Watt hosts multiple events, such as the Charity Classic, to raise money for his foundation. He is also known for his efforts supporting the troops.

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4. Serena WilliamsSerena Williams will go down in history as one of the greatest female tennis players of all time. Not only has she won 72 career titles, but she won her most recent, the 2017 Australian Open, while pregnant. Although, there is much more to this woman than her athleticism. She is very involved in the fashion industry and in 2015 she became the first black female athlete to be pictured alone on the cover of Vogue and she has presented her clothing line at New York Fashion Week. In addition to this, she is a certified nail technician, has appeared on various television shows, can speak four languages, technically owns the Miami Dolphins (she’s a minority owner) and has written a book.. to name a few of her accomplishments. On top of this, she created the Serena Williams Foundation to fund a school in Kenya and provide scholarships for underprivileged students in the United States. Serena Williams is a beautiful reminder to girls everywhere that they are capable of great things.

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Uber vs. Lyft

We’ve all been there. You get in your car and drive to meet up with your friends for a drink or two. You tell yourself that you will have AT MOST two drinks and that you will be totally fine to drive home. But as the night goes on you’re having so much fun talking and laughing with your friends that two drinks turns into three and then four and then you know that there is absolutely no way that you can operate a moving vehicle. There are no cabs in your area and you have work at 8:00 am so you really can’t stay the night. This is probably the predicament that Garrett Camp had in mind when he founded Uber.

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Garrett Camp founded Uber in San Francisco in 2009. I’m sure we have all heard of and probably used Uber, but in case you haven’t, Uber is a transportation company connected to a smartphone app. The cars come to you and drop you off at your destination and then at the end of your trip you are automatically billed through your credit card that is linked to the app.

Since 2009, Uber has been immensely successful bringing in approximately 6.5 billion dollars. Just a few years later, Logan Green and John Zimmer decided to join the market and founded Lyft. While the companies have the same basic foundation, they do have their differences. Uber is no stranger to controversy. Throughout the years, there have been various incidents of sexual harassment and just recently the CEO stepped down.

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However, despite its many setbacks, it seems that Uber is still on top. Recent statistics prove that Uber’s numbers are still dramatically higher that Lyft’s. Will Lyft take over or will it always be stuck in the shadow of Uber?

Just When You Thought Ice-T Couldn’t Get Any Cooler

Ice t ice

Who doesn’t love Ice-T? And to be clear I am talking about the rapper turned actor turned loving husband and father, not the delicious and refreshing beverage (which I also love). Whether you listen to his music or you watched him on Law & Order: SVU, everybody knows and loves Ice-T. He has a down to earth personality and a cool vibe about him. In this interesting article by AdWeek, Ice-T just got cooler by partnering with Sonic.

After 6,000 years of human civilization, it’s come to this: A finely detailed, life-sized ice sculpture of rapper/actor Ice-T will slowly melt, drip-drip-drip, during a live internet event. When its microphone falls the to floor, it will make winners of some lucky Sonic Drive-In fans.

Goodby Silverstein & Partners came up with the chill stunt, which will stream Tuesday on Facebook at 1 p.m. ET. The sculpture, made by David Fong of Ice Illusions in Santa Clara, Calif., will be holding a real mic, and once it drops, the first 100 users to comment will receive a limited-edition Ice-T T-shirt that changes color when frozen.

Read more by visiting AdWeek!

Is Kik Replacing Snapchat?

Social media comes in many different shapes and sizes. From Facebook to Snapchat to Pinterest to Kik, there are a variety of ways for us to stay in touch with our friends and favorite celebrities every day. Facebook, Snapchat, and Pinterest are widely known by many, but what is Kik?

I’m sure many of us have heard the phrase, “You got a kik?” but what is it really. Kik Messenger is an instant messaging mobile app available for Android, iPhones and Windows Phone operating systems. Through Wi-Fi, you can send and receive messages, videos, sketches and other content with any of your friends that have the app and register a username. Sounds a little bit like Snapchat with similar capabilities and a focus on anonymity. Kik made its debut in 2010, but why did it get lost in the shadow of Snapchat?

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Ad Week recently published an article about Dunkin’ Donuts’ interesting marketing move involving Kik. On National Donut Day this year, Dunkin’ Donuts will create and sponsor the first branded face filter on Kik. This face filter will be in addition to the filter they will be creating for Snapchat. While Snapchat face filters have become increasingly popular in recent years, this is the first time a major corporation will be paying for a filter on Kik.

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Dunkin’ Donuts could be onto something here. Kik is making its first major comeback in the always evolving world of social media. Will other major corporations follow in Dunkin’ Donuts’ footsteps and create and sponsor face filters for Kik? Or is this going to prove to be a complete waste of money for the coffee and donut company America runs on?

Make sure to grab a donut for National Donut Day!

For more reading, visit Ad Week.

 

“She’s a Lady” but She Doesn’t Fit the Mold

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H&M developed a new advertising campaign earlier this year that clearly states there is no correct way to be a lady. Set to the song “She’s a Lady” by Tom Jones, the commercial goes against the very misogynistic themed tune. The advertisement by Swedish agency Forsman & Bodenfors features many women who in the past would not be considered the ideal “lady” that is described in the song. An article by AdWeek describes the implications of this commercial.

There are some very iconic people involved in this stand-out commercial including actress Lauren Hutton, model Adwoa Aboah, transgender actress Hari Nef, Design Army’s Chief Creative Officer Pum Lefebure and Lion Babe’s Jillian Hervey. There is something uniquely inspiring about this campaign’s direction, which clearly goes against the societal norms of what it is to be a lady.

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The new fall 2016 fashion line by H&M is presented in this commercial and it isn’t until after you view it, that you find out there is a hidden message in this fashion preview. The campaign helps to create conversation about the oppression of women in a seemingly entertaining way.

The commercial challenges the traditional concept of what it means to be a lady in a variety of ways. Most people think of women (ladies) as having long, thick, luscious hair, but H&M’s new commercial features a woman who has a bald head and challenges the viewer’s thoughts on what is beautiful. A woman is beautiful and a “lady,” no matter the length of her hair. Throughout the commercial women are curvy, transgender, bald, muscular, and don’t have “lady-like” posture. All of these women are still ladies, no matter what the traditional thoughts on that label are.

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H&M made a strong advertising move by creating a commercial that is not only entertaining, but has a heavy social message behind it. There is sure to be a lot of opinionated talk about this bold campaign.

View the full commercial: https://youtu.be/8-RY6fWVrQ0

Read more at: http://www.adweek.com/adfreak/hms-stunning-new-ad-subverts-what-you-think-lady-should-look-or-act-173487

Coca-Cola Creates Magic and Smiles Once More

 

Coke Blog

Coca-Cola is at it again. The company that continuously puts forth feel-good videos just released a new campaign titled “Wish in a Bottle.” This time around the video features teenagers at a summer festival event in Israel unleashing the magic of Coca-Cola, literally. With every twist of a cap, each specially designed Coke bottle triggered a shooting star up in the sky. With a little help from transmitters, drones, Wi-Fi and fireworks, Coca-Cola was able to give the party-goers an experience they will most likely never forget.

Creativity Online highlights how Coca-Cola sustains its company’s emphasis on innovation and happiness in its videos, and included a quote from Coca-Cola Israel’s Vice President of Marketing.

“As always, in every event we hold, the emphasis was all about innovation,” said Coca-Cola Israel VP-Marketing Alon Zamir in a statement. “The bottles series was created under the notion of ‘Internet of Things’ and by making a star fall using a Coca-Cola bottle, we could intensify the teenagers’ experience when interacting with the Coca-Cola brand.”

This is not the first time that Coca-Cola has released a video that makes viewers feel fuzzy inside. Coke has a knack for producing videos that create one of a kind interactions between viewers and the brand, making its campaigns hard to forget.

There are a number of things that likely come to mind when thinking of the company’s well known advertisements, and odds are it’s because it restored faith in humanity. Take the “#WishUponACoke” campaign for example, where Coke granted wishes to a handful of workers. It’s difficult to watch this advertisement and not be impressed.

Creativity and heartwarming deeds aside, Coca-Cola does not disappoint when combining music and camera angles to tell a story that generates smiles and goosebumps. That is magical in itself.

Oct. 21, 2015: Brands That Leveraged #BacktotheFutureDay

BttF Day Blog

Last Wednesday marked the day Marty McFly went to the future in the 1980’s movie, “Back to the Future,” and brands didn’t skip a beat aligning themselves with the cult classic. Fortune took an in-depth look at how brands like Nike, Toyota and Pepsi  leveraged the day with ads connecting them to the film, while Ford and Universal created mock ads for a Flux Capacitor and Hoverboard. Lyft even added an element to their ride-sharing app called “McFly Mode.” Great Scott!

Here’s how each of these companies used Back to the Future Day to promote their brand:

  • Nike: When Marty McFly arrives in 2015 in the film, he puts on a pair if Nike sneakers that can lace themselves. Starting in January 2015 Tinker Hatfield, the original creator of the concept, said the Nike team was planning to release self-lacing shoes at some point in the year. The concept was again teased to the world this past Tuesday via a tweet. As of now, we still wait for the futuristic sneaker to become a reality.
  • Toyota: Not only does the car in the film travel through time, it is also fueled by garbage. The car company used the date to promote its new hydrogen fuel car, the Mirai, by including actors Michael J. Fox and Christopher Lloyd in the debut commercial.
  • Pepsi: The drink of choice for Michael J. Fox’s character in the film, Pepsi released limited edition bottles of the soda that were sold on Amazon. However, they may have been a little too limited. Many fans hoping to get a bottle of the Back to the Future Pepsi took to Twitter to express their disappointment.
  • Ford: In honor of Back to the Future Day, Ford created a dummy version of a flux capacitor – the essential part for time travelling in the film. The Y-shaped generator powered by a getting struck by a bolt of lightning bolt or nuclear fuel was released in a mock ad and advertised to sell at a fictional $1.21 million.
  • Universal: Unfortunately not a real product, but Universal released a mock ad for a hoverboard like the sweet ride available in Back to the Future’s version of 2015. Check out the ad here to see how Universal envisions hoverboards in 2015.
  • Lyft: The on-demand ride sharing company offered free rides for up to 15 minutes around New York City in a DeLorean, the type of car used in the film. Users simply had to press the “McFly Mode” button in the Lyft app and the DeLorean ride would arrive minutes later.

Whether a devoted fan who has waited decades for this day or just someone who wanted to take part in the Back to the Future Day festivities, brands successfully engaged audiences through strategically impactful advertising.

For more on how brands utilized the date for product placement read the full Fortune article here: http://fortune.com/2015/10/21/back-future-day-brands-twitter/

 

Extra Gum Pulls At Audience’s Heartstrings

Extra Gum Blog

After what may have seemed like a very long two years since the success of Extra’s first gum wrapper centered video, “Origami,” the company released a second advertisement featuring the brand’s foil wrappers. Quickly capturing a favorable public opinion, the new ad, “The Story of Sarah and Juan,” gained 74 million views within a week of its release.

Audiences have eagerly waited for the Wrigley Company to produce another video for the campaign. With the tag line “Give Extra à Get Extra,” the ads tell stories about how it’s the little things that add up.

Marketing Magazine talks about the “Minty Love” vibe of the ad and the love it or hate it mentality viewers will have. The video starts on the steps going into a high school where students Juan and Sarah first catch each other’s eyes and one offers the other a stick of Extra Gum. As the ad continues, the relationship of the two characters has its ups and downs. However, there is always one constant – Extra Gum.

Whether it’s the love story or the catchy Haley Reinhart cover of Elvis’ “Can’t Help Falling in Love,” the video has captivated the minds of its audiences. In two minutes of video, an emotion can be conveyed that will resonate with audiences, potentially creating  a very positive brand association for Extra.

The ad comes at a time when viral videos are what create an engaging, lasting memory with a brand’s audience. Audiences have taken social media by storm, sharing the ad on their Facebook, Twitter and other social media accounts. Twitter users took to the social media platform to express the emotions watching the video evoked in them. Many also noted that they were initially exposed to the ad through it playing before the YouTube video they were attempting to watch. These various channels are key for reaching the maximum possible audience.

For more on The Story of Sarah and Juan check out the Marketing Magazine article here: http://www.marketingmagazine.co.uk/article/1368588/love-hate-it-extra-gums-the-story-sarah-juan-definitely-having-moment