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“She’s a Lady” but She Doesn’t Fit the Mold

muscles

H&M developed a new advertising campaign earlier this year that clearly states there is no correct way to be a lady. Set to the song “She’s a Lady” by Tom Jones, the commercial goes against the very misogynistic themed tune. The advertisement by Swedish agency Forsman & Bodenfors features many women who in the past would not be considered the ideal “lady” that is described in the song. An article by AdWeek describes the implications of this commercial.

There are some very iconic people involved in this stand-out commercial including actress Lauren Hutton, model Adwoa Aboah, transgender actress Hari Nef, Design Army’s Chief Creative Officer Pum Lefebure and Lion Babe’s Jillian Hervey. There is something uniquely inspiring about this campaign’s direction, which clearly goes against the societal norms of what it is to be a lady.

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The new fall 2016 fashion line by H&M is presented in this commercial and it isn’t until after you view it, that you find out there is a hidden message in this fashion preview. The campaign helps to create conversation about the oppression of women in a seemingly entertaining way.

The commercial challenges the traditional concept of what it means to be a lady in a variety of ways. Most people think of women (ladies) as having long, thick, luscious hair, but H&M’s new commercial features a woman who has a bald head and challenges the viewer’s thoughts on what is beautiful. A woman is beautiful and a “lady,” no matter the length of her hair. Throughout the commercial women are curvy, transgender, bald, muscular, and don’t have “lady-like” posture. All of these women are still ladies, no matter what the traditional thoughts on that label are.

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H&M made a strong advertising move by creating a commercial that is not only entertaining, but has a heavy social message behind it. There is sure to be a lot of opinionated talk about this bold campaign.

View the full commercial: https://youtu.be/8-RY6fWVrQ0

Read more at: http://www.adweek.com/adfreak/hms-stunning-new-ad-subverts-what-you-think-lady-should-look-or-act-173487

Amazing Event Last Night: The Magnificent Mile Shopping Festival Event Featuring Pop Sensation Jason Derulo, Mad Men’s Christina Hendricks and the Hottest Fall Fashions

Last night the P aramount Public Relations team was invited by Kelly Wisecarver of Wisecarver Public Relations to the kickoff of the Magnificent Mile Shopping Festival presented by MasterCard.   The event was hosted by Christina Hendricks, co-star of AMC’s Mad Men, and Jason Derulo performed his popular hits such as “My Head,” “Riding Solo” and “It Girl” while models strutted down the runway wearing the hottest fall fashions.   Overall, it was an amazing event!   The best part? There are so many more exciting things coming up this week and next. Here is the official schedule for the event.

  • Tuesday, August 27: At A Magnificent Taste, The Magnificent Mile’s annual outdoor culinary event, Chefs Art Smith and Rick Bayless, along with several of Chicago’s most sought-after restaurants including Travelle, Little Market, Paris Club, Sable Kitchen & Bar, Siena Tavern and more, serve up gourmet samplings under a beautiful tent in full view of Chicago’s riverside skyline. Proceeds benefit Common Threads. To purchase tickets, visit TheMagnificentMile.com. ($200 VIP, $125 General; Pioneer Court – 401 N. Michigan Avenue; VIP entry at 5:30 pm, 6:30 – 9:30 pm)
  • Labor Day Weekend is dedicated fun for the whole family:
    • Bring your fashion- and music-loving kids to the John Hancock Center Plaza for an outdoor “Tween Fashion Show” hosted by Water Tower Place, followed by a free concert with Disney Music Group Recording Artist Coco Jones. An exclusive meet-and-greet for MasterCard cardholders will immediately follow the concert. (John Hancock Center Plaza, 875 N. Michigan Avenue, 12:00 pm, with meet-and-greet to follow at 2:00 pm in the MasterCard Priceless Pavilion – 401 N. Michigan Avenue)
    • Radio Disney invites fans to an exclusive meet-and-greet for MasterCard cardholders with Laura Marano, star of Disney channel’s Austin & Ally. (MasterCard Priceless Pavilion – 401 N. Michigan Avenue, 2:00 pm)

Big-name and high-end retailers, award-winning restaurants and iconic attractions through The Magnificent Mile district also present unique in-store experiences as well as elegant evenings to remember. A sampling of events includes:

  • Saturday, August 24 and Saturday, August 31: Dressed to the Nines, The Art Institute of Chicago’s special Saturday evening viewings of Impressionism, Fashion, and Modernity at The Art Institute of Chicago, celebrate fashion trends of 19th-century Paris—trends that also happen to be hot this summer in 21st-century Chicago. Throw on a casual or couture ensemble that suits the theme to enjoy these fashionable festivities. (The Art Institute of Chicago, 111 S. Michigan Avenue, 6:00 – 9:00 pm)
  • Sunday, August 25: Want to avoid the crowds of Michigan Avenue? Then join Water Tower Place for an exclusive, posh after-hours soiree. Featuring music, hors d’oeuvres and cocktails, the shopping center will be open for guests attending the event. Guests will also receive a Water Tower Place coupon book, valued at $650. Purchase tickets and RSVP at ticketweb.com. (Cost is $20 per person, with $3 from each ticket donated to Immerman Angels; Water Tower Place, 835 N. Michigan Avenue, 6:00 – 9:00 pm)
  • Monday, August 26: The Trump International Hotel & Tower sponsors Sparkling Cocktails presented by Swarovski, held in the Rivers Room on the sixteenth floor. Guests may try on Swarovski crystals and jewelry from an upcoming fall collection and then look forward to a free in-store consultation during the Shopping Festival. (Trump International Hotel & Tower, 401 N. Wabash Avenue, 6:00 – 8:00 pm)
  • Tuesday, August 27: Lulu’s Vintage offers a rare opportunity to meet Melinda Lewis, jewelry historian and author of The Napier Co.: Defining 20th Century American Costume Jewelry. Laurie Davis, owner and curator, will display some of the most notable Napier pieces from her private collection, as well as have a selection of Napier jewelry available for purchase. (Lulu’s Vintage, 900 N. Michigan Avenue, Level 3, 11:00 am – 2:00 pm)
  • Wednesday, August 28: Experience Sunrise Yoga on The Terrace at Trump at a special discounted price of $25. Enjoy breathtaking views of the Chicago Skyline, Chicago River and Lake Michigan. There is no better way to brighten your morning and get a peaceful start on a busy day of shopping and exploring The Magnificent Mile! (The Trump International Hotel & Tower, 401 N. Wabash Avenue, 6:00 am)
  • Thursday, August 29: The ROOF on theWit, along with The Shops at North Bridge, invite guests to ROOF Runway, a one-of-a-kind fashion show, 27 stories above the city! Enjoy the hottest fashions from Nordstrom, Tommy Bahama, Swarovski and more, along with live entertainment from delaChapelle. (ROOF on theWit, 201 N. State Street, 8:00 pm)
  • Saturday, August 31: Food meets fashion at a Shoppers Energy Brunch, as live models showcase the season’s hottest looks from Water Tower Place retailers. Tickets may be purchased here, and include a complimentary gift bag. (Water Tower Place, 835 N. Michigan Avenue, 10:00 am – 12:00 pm)