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Paramount Public Relation’s Client Highlights of 2014

Paramount-Pubic-Relations-Chicago

It has been a busy year here at PPR, our clients have been doing some exciting things. From launching a new care booking site to partnering with the Marriott Hotels, here are a few highlights from 2014:

  1. Chicago Travelers Eat Well: Farmer’s Fridge, a new vending kiosk concept that dispenses gourmet salads and snacks made fresh daily with over 15 locations in the Chicagoland area, added a new location at the Chicago Marriot O’Hare hotel. Chicago Marriott O’Hare reached out to Farmer’s Fridge this year to be a part of their Travel Brilliantly campaign, offering Marriott travelers healthy on-the-go meal options made with local, fresh ingredients.
  2. Big Success in a Short Time: SuiteHop, the online marketplace for fans to book full suites as well as individual seats in suites across the country, announced the completeion of $1 million in equity funding this year. SuiteHop creates access to luxury suites with amenities to concerts and sports games around the country by allowing fans to purchase extra tickets to suites that would have otherwise gone unused. Even though SuiteHop was only launched this year, they recently announced they have over $5 million of inventory for booking luxury suites at more than 550 events nationwide.
  3. Celebrity “It” Drink at the Emmys: HYDRIVE Energy Water jetted to Los Angeles to hang out with some of their favorite TV stars for a little pre-Emmy fun this August. Emmy red carpet host Ross Mathews and actors from Emmy-nominated shows such as Veep actor Matt Walsh, Michael Gill from House of Cards, Game of Thrones actress Sibel Kekilli, RJ Mitte from Breaking Bad and more enjoyed a low-calorie and refreshing boost from HYDRIVE Energy Water before the event.
  4. Give Back to Charity While Talking on a Cell Phone: GIV Mobile continues to appeal to customers nationwide with their new all-time low $20 Unlimited talk and text plan with 150g of data. This consumer conscious no-contract service plan donates 8% of each customer’s monthly plan amount to up to three charities of the customer’s choice.
  5. A Unique Thanksgiving: This year, MealSharing.com, a website that connects travelers and locals over home cooked meals, connected over 1,000 on Thanksgiving through their ThanksSharing initiative. Whether a person was traveling, alone for the holiday or simply wanted a different experience—ThanksSharing helped connect people over home cooked meals for the special occasion.
  6. Company LaunchCareBooker.com, the only FREE “Open Table” of family and pet care services, launched this year.  CareBooker.com’s streamlined platform allows users to directly book interviews, single or repeated appointments and communicate with providers through real-time availability—plus online payment is available, eliminating any in-person transactions.
  7. Grand Opening Event: Our team had a blast attending Granite City’s Grand Opening Event this October in Naperville, IL. The polished casual Modern American restaurant features a wide variety of dishes prepared from made-from-scratch recipes as well as an on-site microbrewery. The new Naperville location is the 31st restaurant that celebrates gourmet food and drink in a family-friendly atmosphere.

 

Mealsharing.Com Hosts Second Annual “Thankssharing”

meals

MealSharing.com announces its second annual “ThanksSharing” to promote food and togetherness for the classic American holiday. Dubbed the “AirBnB of Home Cooked Meals,” MealSharing.com connects hosts and guests in more than 450 cities worldwide over home cooked meals. This year, MealSharing.com will continue its ThanksSharing initiative to connect thousands of people over one very special meal—Thanksgiving.

“Last year’s ThanksSharing helped people enjoy a meal with others who otherwise would have been eating alone,” says Jay Savsani, founder of MealSharing.com. “As a popular celebration that promotes people coming together over food, ThanksSharing does just that—whether a person is traveling, alone for the holiday or simply wants a different experience—ThanksSharing is helping connect people over home cooked meals for a special occasion.”

To host a ThanksSharing event, hosts simply create a meal on MealSharing.com specifying what they are making, how many people can come to their table and the optional “chip-in” price per person to help offset the cost of ingredients. Then, by selecting ThanksSharing as the type of meal, guests from around the world can easily search and join a ThanksSharing dinner with one click. A special ThanksSharing webpage for those seeking a meal will also be readily available, with even a potluck feature to promote community involvement.

In addition, ThanksSharing hosts will be able to raise money for local food banks through the MealSharing.com platform. To urge participation, MealSharing.com will offer meal credits to any hosts that open up their table to guests for ThanksSharing. To join the MealSharing.com community and host a ThanksSharing meal, please visit https://www.mealsharing.com/thankssharing.com

ABOUT MEALSHARING.COM A global leader in the new “sharing economy” trend, MealSharing.com is a website that connects travelers and locals over home cooked meals with the goal to build more connected communities through approachable, home cooking. Founder Jay Savsani created MealSharing.com after experiencing an unforgettable, home cooked meal experience while traveling in Siem Reap, Cambodia. Available in more than 450 cities worldwide, MealSharing.com has the more places to eat in homes than any other website. Anyone can host or attend a meal by visiting www.mealsharing.com and hosting or requesting a meal. Hosts can accommodate one or many guests per meal and an optional “chip in” is available to help offset the price of ingredients.  Afterwards, guests and hosts review their experience for trust and safety. For more information, please visit www.mealsharing.com.

Farmer’s Fridge on Fox Business National News!

This week, Founder of Farmer’s Fridge Luke Saunders appeared on Fox Business National News’ “Money With Melissa Francis” discussing the business behind Farmer’s Fridge.

Luke discussed how unlike other vending machines on the market that sell candy and soda, Farmer’s Fridge’s goal is to have a “more distributed healthy food network.”

Farmer’s Fridge will be installing a vending kiosk every day until the end of February, with the goal to eventually become a national brand.

Watch the full video here: https://www.youtube.com/watch?v=cajqKLNcaNI

Change the Way You Don’t Answer Phone Calls with CallSnap!

Chicago-based TIP Solutions has partnered with tech investor and former NBA superstar Shaquille O’Neal to spread the word about the new ways it lets customers respond to phone calls.

TIP Solutions’ first product is free Android app CallSnap, which allows users to decline calls by sending a picture, clip-art image or recorded voice message in return.

Company president Michael Unetich expects the photo-sharing and communications combo will resonate with teens and 20-somethings. A user who’s at a concert, for example, could skip the incoming call while sending back a picture of that scene.

Since the app launched in mid-2013, the company said, it has been downloaded 80,000 times worldwide, a figure Unetich hopes will balloon with the help of O’Neal, who also has a stake in the company. He’ll promote it online and at tech conferences.

“I’ve always tried to be ahead of the curve in technology and am drawn to companies that are unique and innovative,” O’Neal wrote in a statement emailed to Blue Sky Innovation.

Next up is the Smart Calls Platform, a firmware-based call management technology that is built into phones at the time of manufacturing. Its two features are HOLD-ON!, which allows users to “politely delay the pickup of incoming calls,” and GOT-CALL, which connects and plays a recorded message that acknowledges the call and explains the user will respond later. Unetich said these tools help stave off “hammer callers,” or those who hit redial until someone finally picks up.

India’s Spice Mobility is testing the sale of 50,000 Smart Calls-enabled phones to assess demand. Unetich said Indian consumers like the voice-response option, which allows users to communicate in any language. Though the service is now free, customers will likely pay a monthly fee of about 75 cents to use the service in the future.

TIP Solutions’ third product, Call Check, alerts users to calls missed while off the network — while on a plane, for example, or while their phone is turned off. Unetich said business travelers, particularly those in sales, have a desire to capture every call, regardless of whether the caller left a voicemail. Unetich plans to roll out Call Check with a $1.99 monthly fee on Android by the end of March, with an iPhone version coming by mid-year.

Though visual voicemail and responding with a text are already popular, Jan Dawson, chief analyst at consumer-technology firm Jackdaw Research, sees a general shift away from voice-based communication that may create space for more tools like these.

“This kind of space has always existed,” Dawson said. “People have always tried to innovate, but nobody’s really made a business out of it on a sustainable basis.” That’s because the big guys often put out their own versions of popular features.

Unetich isn’t able to get CallSnap into iPhones since Apple limits developers from manipulating the incoming call screen. For now the app will be limited to Android.

The same goes for Smart Calls technology, so Unetich wants to license the firmware to Chinese carriers who can bake the technology into their devices.

Unetich said getting picked up by one of the top-tier manufacturers such as Samsung, LG or HTC is one of his main goals for 2014. Maybe then he can put a dent in the global call-management market.

Enter to Win a $100 AmEx Gift Card from Farmer’s Fridge, a New Healthy Vending Machine Concept Taking Chicago by Storm

AMEX-FarmersFridge

Farmer’s Fridge, a new healthy vending machine concept, invites all healthy eaters of Chicago to participate in their contest for a chance to win a $100 AmEx gift card! To participate, contestants are asked to submit a photo of themselves in front of either of the two Farmer’s Fridge kiosks (SEE PHOTO BELOW) located at Garvey Food Court (201 N. Clark St. Chicago, IL) or Lake Forest Tollway Oasis (13783 W Tollway Oasis Srv Rd. Lake Forest, IL) with the hashtag #FarmersFridge on Facebook, Twitter, or Instagram. The image for each location with the most likes by January 31st will win!

Paramount Public Relation’s Client Highlights of 2013

Within the last year, Paramount’s clients have done some pretty amazing things! From launching a new salad vending kiosk to jet setting to New York City for a media tour, here are some highlights from 2013:

  1. Hilarity for Charity Pre-Launch Party: GIV Mobile was the presenting sponsor for Seth Rogan’s Hilarity for Charity™, a night of comedy, to benefit the Alzheimer’s Association® in Los Angeles in April. The event served as their pre-launch for their new no-contract wireless service that donates 8% of a customer’s monthly bill to charity. Top media placements included: InStyle, Hollywood Reporter, Just Jared, E! Online, USA Today and more.
  2. Chicago Half Marathon: This year, US Road Sports hosted their 17th Annual Chicago Half Marathon. Runners enjoyed a beautiful course along scenic Lake Shore Drive with great views of the Chicago skyline, starting and finishing in Jackson Park. The post-race party in Jackson Park featured free Michelob ULTRA beer, food and live music! Top media placements included: Yahoo!, Chicago Sun-Times, WLS-TV, CBS, Active, Runner’s World and more!
  3. New Vending Trend – Fresh Salads: Farmer’s Fridge, a new healthy vending machine concept that delivers delicious gourmet salads and snacks to customers via automated kiosks around the Chicagoland area, launched in November. This unique concept gives Chicagoans the chance to eat healthier on-the-go! Top media placements included: Chicago Grid, Daily Candy, WGN-TV, Chicagoist and PureWOW.
  4. Solixir Working Dead Campaign: Solixir launched their innovative marketing and advertising campaign titled “The Working Dead,” which hit the streets of Chicago on April 1, 2013. A play off of the popular television series “The Walking Dead,” Solixir’s campaign employed advertising dominations at Chicago’s elevated rapid transit system or the “El,” and worked its way around Chicago’s historic commercial center the “Loop.” Top media placements included: The Huffington Post, Chicago Tribune, Beverage Magazine and more!
  5. New York City Media Tour: This month Paramount Public Relations accompanied Beckett Simonon on their first New York City media tour to promote their new Goodyear Welted footwear collection. The new company utilizes a direct-to-consumer business model, providing consumers shoes that are stylish, well-crafted and affordable. Desk side meetings included Glamour, People, Men’s Health, Men’s Fitness, Men’s Journal and more.
  6. Fall Fashion Preview: Tsubo Footwear hosted their Fall Fashion Preview at Heritage Bicycles and involved several local business like antique taco and virtue cider. The event included two bicycle giveaways, an interactive photo booth from Smile Booth and an on-site Tsubo representative. Top media placements included: WGN-TV, Clothes Horse, Garmental, Chicago Shopping and more.
  7. Gold Bond on the Today Show: Gold Bond’s new No-Mess Powder Spray was featured on “Bobbie’s Buzz” on the Today Show as one of the “must have” sprays of the summer. Plus, Gold Bond received a new celebrity spokesperson – SHAQ!
  8. Holiday Beauty Bar Event: Johnathan Breitung Salon & Luxury Spa hosted Halfstack Magazine’s Holiday Beauty Bar in November where they provided attendees with complimentary facials, manicures, hair consults and great food. Top media placement included: Chicago Magazine, Cheeky Chicago, WGN News TV and many more!
  9. TIP Solutions Launches CallSnap App: CallSnap a new Android app that allows anyone to instantly respond to an incoming phone call with a personalized photo, launched this year at CTIA. Media highlights include Crain’s Chicago Business, PCWorld, WGN-TV, Upstart Business Journal, Laptop Magazine and more.

New “ThanksSharing” Initiative from MealSharing.com Ensures No One Eats Alone This Thanksgiving

With Thanksgiving coming up this Thursday, MealSharing.com, a website that connects travelers and locals over home cooked meals, has created “ThanksSharing” for people who can’t be with their families this Thanksgiving.

Perfect for anyone who can’t make it home for the Holiday, MealSharing.com is connecting these people with a host who need a place to enjoy a home cooked meal this Thursday.

How it works:

To find a meal, guests can log on the website, review a host’s meal profile and request a meal. If the host accepts, the two parties may then message back and until the meal is set. Hosts can accommodate one or many guests per meal. Afterwards, users and hosts review their experience.

Meal Sharing plans to make ThanksSharing an annual tradition with hopes that no one will eat alone on the popular American holiday. To join the MealSharing.com community and host a ThanksSharing meal, please visit http://www.mealsharing.com/thanksgiving.

Beckett Simonon’s New Goodyear Welted Collection

Paramount Public Relations, Inc. has been assisting with the launch of Beckett Simonon’s new Goodyear Welted collection, which contains beautiful, high-quality men’s shoes for under $139. Beckett Simonon is a a leading online retailer of men’s footwear that sells high-end footwear, including their new Goodyear Welted collection, at an amazingly affordable price. What is Goodyear Welt? A type of shoe construction that is the gold standard for American, high quality shoes. However, most Goodyear Welted shoes these days are well over $300 and not in the budget for many men.

But Beckett Simonon footwear is styled for a “new breed of gentlemen” that want to look dapper but are also price conscious.

Thanks to Beckett Simonon’s direct-to-consumer business model, Beckett Simonon is able to offer their shoes at an affordable price without sacrificing quality. Instead, Beckett Simonon is taking the extra money needed to go through retailers and putting it right back in the customer’s pocket. Plus, free shipping!

Pretty awesome we’d say!

For more information, visit www.beckettsimonon.com!

BECKETT SIMONON LAUNCHES ITS NEW GOODYEAR WELTED COLLECTION

Online-Only Men’s Footwear Retailer Offers High End Product Collection at an Affordable Price

Beckett Simonon, a leading online retailer of men’s footwear, announces the launch of their new Goodyear Welted collection, which is available for under $139 thanks to the company’s unique direct-to-consumer business model. Styled for a “new breed of gentleman,” Beckett Simonon is ideal for American men who want to look dapper but are also price conscious.

As the American gold-standard in quality shoe construction, Goodyear Welt construction* is most commonly found in expensive shoe brands that typically cost more than $300, however, since Beckett Simonon bypasses all “middleman” retailer costs and ships all their products directly to consumers free of charge, they are able to offer their Goodyear Welted collection at an affordable price without sacrificing quality.

“We see a huge gap in the men’s footwear market. It’s outrageous that well-made leather shoes retail above $300. We operate without the complex layers of big businesses (no middlemen, no distributors, no expensive physical stores, etc.) so we can offer the same quality products for a much more affordable price,” says Andres Niño, CEO and co-founder of Beckett Simonon. “By selling directly to consumers we bypass the traditional retail markup, around 2.5X, so we are technically selling to consumers at wholesale prices.”

Highlights of the Goodyear Welted collection include:

 

“Beckett Simonon is a great alternative for guys who want to look dapper but are also price conscious.  Good style doesn’t end with a nice suit or well-fitted clothes, there are also shoes, but very few guys can afford to spend $300+ on a pair of fine shoes,” says Nicholas Hurtado, lead designer and co-founder.

Beckett Simonon is the only online footwear company to sell Goodyear Welted construction shoes under $139, setting them apart from competitors with equivalent craftsmanship and materials but retailing above $300.

*ABOUT GOODYEAR WELT CONSTRUCTION

As the American gold-standard in quality shoe construction, Goodyear Welt construction holds together the sole, insole and upper sole with one thick stitch and a leather welt. Between the insole and outsole is a cork layer that creates a custom-like footbed, which makes the shoe breathable and flexible.

ABOUT BECKETT SIMONON

Beckett Simonon is a leading online retailer of affordable men’s footwear. Launched in 2012 by Co-founders Andres Niño and Nicholas Hurtado, Beckett Simonon is a direct-to-consumer value-oriented brand that sells shoes to a new breed of gentlemen who want to look good but are price conscious. Beckett Simonon’s newest Goodyear Welted collection utilizes the gold standard for high-quality shoe construction while being sold at an affordable price. For more information, please visit http://www.beckettsimonon.com/.

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The Launch of Farmer’s Fridge

This week Paramount Public Relations, Inc. helped with the launch of Farmer’s Fridge, a new kind of vending kiosk to hit the Chicago market and my, how the Windy City adores fresh salads at the push of a button!

The idea is simple yet innovative—the vending machine concept, yet instead of being filled with processed junk food, Farmer’s Fresh fills their cutting edge kiosks with fresh, restaurant quality salads that are stocked every day by 10 a.m. The outcome? More salads please!

Read more about Farmer’s Fridge:

Daily Candy: http://www.dailycandy.com/chicago/article/160179/Farmers-Fridge-Vending-Machine?et_cid=68096&et_rid=255773

Chicago Grid: http://www.chicagogrid.com/news/farmers-fridge-salad-vending-machine/

Crain’s Chicago Business: http://www.chicagobusiness.com/article/20131105/BLOGS09/131109943/lunch-in-a-jar-now-vending-in-the-loop#

Progressive Grocer: http://www.progressivegrocer.com/top-stories/headlines/competitive-watch/id40355/from-farm-to-vending-machine/

FROM JUNK FOOD to HEALTH FOOD: LOCAL ENTREPRENEUR REINVENTS THE VENDING INDUSTRY IN CHICAGO

Farmer’s Fridge Offers a Healthy Food Option for People On-the-Go with Automated Kiosks Stocked Fresh Daily by 10 a.m.

(Chicago, IL) –Farmer’s Fridge is breaking the mold on fast food by offering healthy and delicious meals that are made daily and sold in innovative refrigerated kiosks.  The company’s first kiosk opened today at Garvey Food Court, 201 N. Clark St., Chicago.  Additional locations are scheduled to roll out in the Chicagoland area this Fall.

Recognizing that a growing number of people want nutritious, healthy and delicious food on-the-go, entrepreneur Luke Saunders launched Farmer’s Fridge in Chicago in October 2013.  Farmer’s Fridge gives people who are looking for healthy foods a new option: gourmet salads and snacks with the push of a button – via a Farmer’s Fridge automated kiosk.

Everything is made fresh each morning and delivered by 10 a.m. to an automated kiosk.  Farmer’s Fridge offers foods that provide a variety of vitamins, minerals and antioxidants.  Packaged in recyclable plastic jars, customers can choose from several delicious salad options, as well as breakfast and snack items, each designed to offer various benefits of a healthy diet.  The company follows Environmental Working Group guidelines for using organic ingredients, and buys from local farms when possible, to create nutritious meals that are delicious and satisfying.

Wrapped in beautiful reclaimed barn wood, Farmer’s Fridge kiosks aren’t just any old vending machine.  Farmer’s Fridge automated kiosks combine best-in-class vending technology with a touch-screen design to create an innovative way to grab a healthy meal in mere seconds.  Each machine contains an on-site recycling bin for empty plastic salad containers.  The company also provides catering to businesses in the Chicago Loop area.  Salads start at $7.99 with a weekly special “Jar Du Jour” for $6.99. All salads can be paired with proteins for $2 and salmon for $4. Snacks are $3.

Farmer’s Fridge selections are composed of high-quality, nutrient-dense ingredients selected to provide the whole grains, fruits, vegetables, quality proteins and healthy fats needed for lasting fullness.  Each selection is delicious and ensures maximum nutrient-density so that you are energized and feel great.  And unlike some fast foods that are designed to keep you hungry so you will eat more, Farmer’s Fridge selections are filling as well as delicious.

“Finding fresh, healthy food shouldn’t be hard.  Sure, you can find healthy offerings at a sit-down restaurant or a grocery store, but people don’t always have that kind of time.  I want to make it fast and easy for someone to choose a delicious, nutritious smart meal when they are on-the-go,” said Farmer’s Fridge Founder Luke Saunders. “What we’re doing is taking the vending machine concept and revolutionizing it.  You can now find a truly healthy, satisfying meal at Farmer’s Fridge.”

The time is right for this concept: according to a recent Gallup poll, most people understand that they should be making healthier choices.  Seventy-six percent of the 2,027 adults surveyed in July of this year said fast food is “not too good” or “not good at all for you.”

Farmer’s Fridge has also partnered with SPE Certified (www.SPEcertified.com) to expand its healthy meal options with scientifically-grounded, third-party validation of their merits. SPE stands for Sanitas Per Escam, or Health Through Food in Latin. It’s a unique certification company that is defining a new way to eat by enhancing the nutritional quality of meals, without compromising taste. SPE Certified’s holistic approach focuses not just on health but on the Sourcing, Preparing and Enhancing of food. Its team of experts includes chefs, nutritionists and registered dieticians who collectively take an innovative and scientific approach to certifying dishes – essentially, giving them their seal of approval – based on a specific set of criteria. So when customers see the distinctive SPE logo (dubbed a “squiggly, red insignia” by The New York Times), they will know those meal options have been properly sourced, are nutritionally balanced and delicious. According to Natalia Hancock, R.D., Senior Culinary Nutritionist at SPE Certified, “This is neither about diet food nor counting calories. It’s about enhancing the natural quality of foods and ensuring they taste great.”

Highlights of the menu include:

Salads

  • Antioxidant Salad – Mixed greens, almonds, mixed berries, carrots, flaxseed, goat cheese and sprouts. Served with white balsamic vinaigrette.
  • High Protein Salad – Spinach, corn, peas, pumpkin seeds, figs, broccoli, chickpeas, shredded Parmesan, quinoa. Served with lemon tahini dressing.
  • Detox Salad –Kale, fennel, pineapple, sprouts, blueberry, quinoa, white beans. Served with lemon-cider dressing.
  • Cheater Salad – Romaine, hard boiled egg, white cheddar, sunflower seeds, roasted corn, carrot, cucumber, tomato and turkey bacon. Served with honey mustard dressing.
  • Sushi Salad –Mixed greens, Napa cabbage, avocado, mango, brown rice, seaweed, carrots, cucumber and edamame. Served with Japanese ginger dressing.
  • Mediterranean Salad – Mixed greens, artichokes, white cannellini beans, cucumber, tomato, black olives, grated Parmesan, pine nuts and oregano. Served with red wine vinaigrette.
  • Salad Verde – Mixed greens, kiwi, apple slices, pistachios, celery, goat cheese. Served with white balsamic dressing.
  • Pineapple Sun Salad – Mixed greens, brown rice, sunflower seeds, carrots, cucumbers, golden raisins and goat cheese. Served with pineapple dressing.
  • North Napa Salad –Napa cabbage, mixed greens, red grapes, avocado, unsalted pistachio nuts and dried tart cherries. Served with balsamic vinaigrette.

Proteins

  • Lemon Pepper Chicken – Chicken breast baked in lemon juice and olive oil with salt and pepper seasoning.
  • Tuna Salad – Lemon-dill tuna salad with minced celery.
  • Baked Tofu – Lemon balsamic marinade.
  • Poached Salmon – Lemon, cucumber and dill.

Snacks & Sides

  • Greek Yogurt Parfait – Greek yogurt, strawberries, blueberries and local honey.
  • Sliced Vegetables and Hummus – Carrots, celery, and cucumbers with hummus.
  • Sliced Apple – Mixed apple slices, honey and almond butter.
  • Farmer’s Salad – Cottage cheese, radish, cucumber, sweet pepper, snap peas, tomatoes, chopped dill.
  • Cauliflower Fried Rice- Cauliflower, local peas, carrot, garlic and egg whites.

ABOUT FARMER’S FRIDGE

Farmer’s Fridge, a new healthy vending machine concept, delivers delicious gourmet salads and snacks to customers via automated kiosks around the Chicagoland area.  The idea to provide nutritious meals came from Founder Luke Saunders’ realization that health-conscious people were struggling to find nutritious meals and snacks that were easily accessible.  Building on that belief, Saunders drew on his background in manufacturing to create an automated kiosk that could dispense healthy food options.  Farmer’s Fridge offers people healthy, nutritious foods that are delicious and satisfying in a state-of-the art, innovative automated kiosk.  The salads and snacks are made from fresh ingredients available from local produce vendors.  Farmer’s Fridge salads and snacks are handcrafted each morning in a local Chicago kitchen and are stocked daily by 10 a.m.  The company also provides catering to businesses in downtown Chicago. For more information, please visit www.farmersfridge.com.

 

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The 17th Annual Chicago Half Marathon & Hyundai Hope on Wheels 5k is Here!

Paramount Public Relations is gearing up for the 17th Annual Chicago Half Marathon & Hyundai Hope on Wheels 5K this Sunday, September 8, 2013!

Runners participating in both the half-marathon and 5K will enjoy a beautiful course along scenic Lake Shore Drive with great views of the Chicago skyline, starting and finishing in Jackson Park. The post-race party in Jackson Park will feature free Michelob ULTRA beer (ID required), free pizza courtesy of Team World Vision and live music.

This week Paramount PR had the chance to meet two participants, Molly Melin and Ben Keaty, and hear their personal stories on why they are running this year. This will be Molly’s second half-marathon since being diagnosed with follicular lymphoma, a slow developing and incurable blood cancer. Nine-year-old Ben Keaty is running the 5K in honor of his late best friend and neighbor Carter Kettner, who died from pediatric brain cancer.

Hear more about their stories here:

Registration is still available at the Health & Fitness Expo at Navy Pier today and tomorrow. If you have are already signed up, head to the Health & Fitness Expo for race gear, games, giveaways, goodie bags and much more!

PPR wishes all runners the best of luck! See you at the finish line 🙂