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Beckett Simonon’s New Goodyear Welted Collection

Paramount Public Relations, Inc. has been assisting with the launch of Beckett Simonon’s new Goodyear Welted collection, which contains beautiful, high-quality men’s shoes for under $139. Beckett Simonon is a a leading online retailer of men’s footwear that sells high-end footwear, including their new Goodyear Welted collection, at an amazingly affordable price. What is Goodyear Welt? A type of shoe construction that is the gold standard for American, high quality shoes. However, most Goodyear Welted shoes these days are well over $300 and not in the budget for many men.

But Beckett Simonon footwear is styled for a “new breed of gentlemen” that want to look dapper but are also price conscious.

Thanks to Beckett Simonon’s direct-to-consumer business model, Beckett Simonon is able to offer their shoes at an affordable price without sacrificing quality. Instead, Beckett Simonon is taking the extra money needed to go through retailers and putting it right back in the customer’s pocket. Plus, free shipping!

Pretty awesome we’d say!

For more information, visit www.beckettsimonon.com!

BECKETT SIMONON LAUNCHES ITS NEW GOODYEAR WELTED COLLECTION

Online-Only Men’s Footwear Retailer Offers High End Product Collection at an Affordable Price

Beckett Simonon, a leading online retailer of men’s footwear, announces the launch of their new Goodyear Welted collection, which is available for under $139 thanks to the company’s unique direct-to-consumer business model. Styled for a “new breed of gentleman,” Beckett Simonon is ideal for American men who want to look dapper but are also price conscious.

As the American gold-standard in quality shoe construction, Goodyear Welt construction* is most commonly found in expensive shoe brands that typically cost more than $300, however, since Beckett Simonon bypasses all “middleman” retailer costs and ships all their products directly to consumers free of charge, they are able to offer their Goodyear Welted collection at an affordable price without sacrificing quality.

“We see a huge gap in the men’s footwear market. It’s outrageous that well-made leather shoes retail above $300. We operate without the complex layers of big businesses (no middlemen, no distributors, no expensive physical stores, etc.) so we can offer the same quality products for a much more affordable price,” says Andres Niño, CEO and co-founder of Beckett Simonon. “By selling directly to consumers we bypass the traditional retail markup, around 2.5X, so we are technically selling to consumers at wholesale prices.”

Highlights of the Goodyear Welted collection include:

 

“Beckett Simonon is a great alternative for guys who want to look dapper but are also price conscious.  Good style doesn’t end with a nice suit or well-fitted clothes, there are also shoes, but very few guys can afford to spend $300+ on a pair of fine shoes,” says Nicholas Hurtado, lead designer and co-founder.

Beckett Simonon is the only online footwear company to sell Goodyear Welted construction shoes under $139, setting them apart from competitors with equivalent craftsmanship and materials but retailing above $300.

*ABOUT GOODYEAR WELT CONSTRUCTION

As the American gold-standard in quality shoe construction, Goodyear Welt construction holds together the sole, insole and upper sole with one thick stitch and a leather welt. Between the insole and outsole is a cork layer that creates a custom-like footbed, which makes the shoe breathable and flexible.

ABOUT BECKETT SIMONON

Beckett Simonon is a leading online retailer of affordable men’s footwear. Launched in 2012 by Co-founders Andres Niño and Nicholas Hurtado, Beckett Simonon is a direct-to-consumer value-oriented brand that sells shoes to a new breed of gentlemen who want to look good but are price conscious. Beckett Simonon’s newest Goodyear Welted collection utilizes the gold standard for high-quality shoe construction while being sold at an affordable price. For more information, please visit http://www.beckettsimonon.com/.

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Paramount Public Relations’ Meredith Hutching’s Summary of Cision’s “How the Press Uses and Values Public Relations and Other Media Resources”

George Washington University in partnership with Cision recently published a study highlighting how editors/journalists use and value public relations assistance, media  databases, and other traditional and online resources for research, story ideas, and other purposes. Statistical analysis of the data (collected in November and December of 2008) showed some interesting results.

One prominent topic in the study was editors’/journalists’ preferences when receiving information from public relations professionals. Below are some of the findings from the study on this topic.

  • For identifying or developing story ideas, websites are most important to editors/journalists, followed by submissions from PR professionals.
  • Submissions from PR professionals are used by more than 94% editors/journalists
  • Over half of the editors/journalists responding wanted to receive unsolicited  e-mail pitches from communications professionals as simple text only.
  • Being more relevant to their beat/area of interest and being less promotional struck the strongest chords with editors/journalists.
  • Editors/journalists also expressed the following specific preferences when receiving correspondence from PR professionals:
    • Press release email sent to a bunch of reporters is more likely to be ignored. The offer of exclusivity, however minor, would pique anyone’s interest.
    • Follow AP style and avoid unqualified superlatives. Be concise and get to the point quickly. Be more personal; know about the publications you are pitching to.
    • Have clear subject lines, no attachments, signature with contact information and no follow up phone calls.

With few exceptions editors/journalists agreed that e-mail pitches should be more relevant to their beat/area of interest, less promotional, should state benefits for their audiences, have stronger story ideas, cover the 5 Ws in leads, be better written and have less boilerplate.

Read more here http://us.cision.com/journalist_survey/ and happy pitching!

Meredith Hutchings