Today, public relations is vital to every brand, industry and individual. The PR profession has progressed into much more than just basic communications; it now includes media relations, planning for crises, media counseling and training, social media and much more. Since PR’s scope is increasing every day, it’s important for PR professionals to hone their skills based on the advancements in technology and PR. PR Daily seemed to agree with us when they shared “5 Ways for PR Pros to Step up Their Game”. Here are the top three that stood out to us:
- Increase Social Media Skills.
Social media continues to gain popularity every day, so using it to your advantage is important if you want to stay relevant as a PR professional. Use both personal and client social media platforms to post newsworthy articles and communicate with other professionals and brands. Social media is also a great way to gain exposure for your own business and the business of your clients, while always making connections and networking.
- Get Away from Phones and Computers to make Human Connections.
Online networking is great, but it isn’t everything. Face-to-face connections are still vital to creating personal relationships. Other professionals will see that you are responsible and committed to your work and gaining their trust. It makes clients feel more comfortable as well because they see how much their business means to you
- Be Nice.
A PR professional’s main job is to be of service to clients. So, being nice goes a long way when it comes to building personal relationships with brands and clients. Business will come easier and more people will respect and trust you if you also treat them with respect.
What are some other ways you stay current in the field of PR? To check out the other tips from PR Daily, visit: http://www.prdaily.com/Main/Articles/19164.aspx