The third annual Giving Tuesday, a movement that takes place after Black Friday and Cyber Monday, took place this past Tuesday on December 2, 2014. The day was designated to remind Americans that generosity of the holiday season should extend beyond friends and family and give back to the community. Last year, Giving Tuesday raised $19.2 million and had over 10,000 nonprofits worldwide participating in this global day dedicated to giving back.
This year, 68 countries and over 15,000 nonprofits participated in Giving Tuesday, increasing donations by nearly 63% since last year. An estimated $45.68 million was donated to charities across the globe. Part of the success of spreading the word on Giving Tuesday was due to the help of social media. Charities, families, businesses, community centers and students around the world were encouraged to share their stories of how they celebrate generosity and give back to their communities with the hashtag #GivingTuesday, inspiring others to do the same. This Giving Tuesday alone, #GivingTuesday had 698,600 hashtag mentions and 32.7 million Twitter impressions.
Beyond Giving Tuesday, there are companies who provide an easy way for consumers to give back year-round. GIV Mobile, the first no-contract consumer conscious wireless service, was proud to participate on this day and every other day of the year by donating 8% of every customer’s monthly bill amount to up to three nonprofit charities of his or her choice. Some of these charities include Scholarship America, Kids In Need Foundation, The Conservation Fund, Alzheimer’s Association and many more.
Although Giving Tuesday has past, don’t forget there is still plenty of time to help out your favorite cause this year! J
Find out more information on Giving Tuesday on their website: http://www.givingtuesday.org/