Budweiser has done it again. Last week, their new ad campaign for GlobalBe(er) Responsible Day which promotes responsible drinking went viral almost instantly after being posted. Using something as relatable as the love we have for our pets, Budweiser managed to turn a commercial into a tear-jerking, emotional message. The video has already shown great success, garnering over 17 million views and countless shares on social media since its release a week ago.
Advertising Age commented on the ad’s success in an article stating:
“The brew is seeking to recapture some of the magic of its popular “Puppy Love” Super Bowl spot with a new anti-drunk driving digital video featuring a man and his dog. The spot uses the same breed — a Yellow Lab — as the Emmy-nominated Clydesdales Super Bowl ad. The dog in the ad is not the same one shown in “Puppy Love,” which actually made use of several pups. But Bud stuck with the same breeder for both spots”
According to AdAge, the spot came out as a promotional tie-in Budweiser has in the works, “The 60-second video will be supported with paid media, according to the brewer. The ad’s release is timed with the brewer’s fifth-annual “Global Be(er) Responsible Day” on Friday, in which the brewer will be “promoting responsible drinking worldwide,” according to a statement.”
Read the full AdAge article here: http://adage.com/article/see-the-spot/budweiser-drunk-drivers-kill-puppy-love/295058/
Watch the commercial here: https://www.youtube.com/watch?v=eubWYPhcEEo
